I use Randy Hoyt's RotateContent.com tool to create the widgets. I've written up a blog post with step-by-step instructions for using this wonderful free tool!
Javascript widgets appeal to me so much because the content is dynamic - either appearing at random or based on the date. To me, this is the magic of the web... the computer is like a genie, delivering the content. I don't deliver the content: I just create the genie, and then the genie does all the work, with far more variety and consistency than I would be able to manage if I were having to babysit the content myself. Bring on the genies!
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